Review: Pro-Voke Liquid Blonde Colour Activating Treatment Shampoo and Intense Shine Conditioner

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For the past few years I’ve had my hair blonde, though mainly through lighteners rather than actual dye, and the recent heat wave in the UK and all the sun naturally turned my sort of ashy blonde hair to a very light, skin out white, blonde without me doing anything. I recently found the Pro-Voke Liquid Blonde Colour Activating Treatment Shampoo and Intense Shine Conditioner in Tesco so thought I’d give them a go. I haven’t seen these around before, they said they were new on the shelf too, and as I was planning on using dye to make my hair less of a white blonde and a more golden tone I thought this would be worth a try. I loved their purple based toner for white and platinum blonde hair when I had it before, definitely recommend that if you want to get rid of any brassiness in your hair, so I had high hopes for these too.

These bottles are larger than the intense versions of the purple toner I’d used before but the same size as their everyday ones at 200ml. They cost £5.50 each which isn’t too bad for a shampoo or conditioner, especially as going from past experience with their other products a little goes a long way with them so they do last better than some cheaper shampoos I’ve used.

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